World Gaming Expo Conference

Speakers

Conference Speakers

Meet our speakers – professionals of gaming industry
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Cem A. Arel



Company:  Wordapp.io 

Job title: CEO 

Topic of the Conference: Content is king, but the execution of it is King Kong!

Description : Excluding brand searches, the average casino acquires less than 10% of their new players through their own SEO or Social campaigns — seriously affecting their bottom line. This session will focus on practical insights from real casinos on how to scale organic player acquisition, covering topics like:

  3 foolproof ways for casinos to lose one million euros in a day. 

 Site visibility and your minimum budget to get ROI. 

 Market based data on optimal word count and number of keywords for iGaming content.  

 Will PBN’s work in 2018?

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Valery Bollier



Company:  OulalaGames

Job title: CEO and Co-founder

Topic of the Conference: Understanding the new generations needs

Description: For the last couple of years the iGaming industry has been struggling to attract new young customers. With these millennial generations rapidly representing half of our market, the struggle is becoming a critical issue. The real question is, what do they expect from us?

  • Does iGaming really need to be more social? Why?
  • Can ”social” work without ”skill”?
  • Could products such as DFS, eSports, monetised video games and VR fit the needs of millennials?
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Ricki Chavez-Munoz



Company:  Casino International Americano

Job title: Director

Topic of the Conference: The casino marketing engine

Description: CASINO MARKETING with its position in the MARKET PLACE, from its sumptuous Monte Carlo beginnings to high-street saloon with slot machines and sports betting corners, and the pervasive presence of online gaming in one’s living room, needs a working and effective driving force.

The marketing discipline can only have full impact on results if its application cuts through the niceties of presentation, budgets and reports, with each marketing executive knowing how to drive the MARKETING ENGINE on the business highway.

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Paolo Di Feo



Company: Giochi24

Job title: CEO and Owner

Topic: Reputation in regulated markets

Description: Reputation is a critical and major factor of success in regulated markets. It influences SEO and it is one of the main invisible factors behind a good conversion rate. Accelerate the process with the suppliers and simplify the relations with the regulatory authorities. We will go through the advantages of having a good a reputation and the difficulties in getting it, first of all the difficulty of getting a budget for a long term non measurable expenditure.

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Aleksandra Fetisova



Company:  DAO.Casino

Job title: COO

Topic of the Conference: Blockchain Revolution in online gaming or DAO.Casino blockchain protocol for gaming industry.

Description: Blockchain is reshaping the world of online gambling and opens new market opportunities. At the conference, the speaker will tell which opportunities are opened for gaming industry by decentralized blockchain technologies and using DAO.Casino’s first-of-kind Game Channel technology and Ethereum smart contracts,  DAO.Casino protocol covers all parties in the gambling industry. It allows them to interact without trusting each other. This is needed for a decentralized resilient market to function. How removing the need of trust in the entire online gambling can enable new business models and open up new markets, and eventually change the industry itself. Why, because these systems allow people to cooperate on a massive scale. Join Aleksandra where she’ll demo DAO.Casino’s developer protocol and games and describe how to be the first to new market.

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Keynote speaker

Charles Gillespie



Company: Gambling.com Group

Job title: Chief Executive

Topic of the Conference : Steve Donoughue has a fireside chat with Gambling.com Group CEO Charles Gillespie about the future of online gambling

Description: Master of Ceremonies Steve Donoughue and Charles Gillespie, founder and CEO of Gambling.com Group Plc, will have a fireside chat about the future of the gambling industry. Given that the future is increasing digital and online, particular attention will be given to the rise and growth of online gambling. Will online end up being 90% of the worldwide gambling industry or will it plateau earlier? Will RNG games continue to dominate or will “live” experiences make online feel so real that people change their online gambling habits? Will the markets that have led the way so far in online gambling be the largest markets of tomorrow? Don’t miss this essential keynote session to discover the answers.

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Patrick Hubeau



Company: Belgian Criminal Federal Police Anti-corruption Unit –  LO Belgian Gaming Commission

Job title: DCP – Chief Enforcement Division Control Board Belgian Gaming Commission

Topic of the Conference: Enforcement Division Belgian Gaming Commission

Description: Two police detectives, members of the Belgian Federal Criminal Police, anti- corruption unit, are seconded at the Belgian Gaming Commission. The Belgian Gaming and betting act of 7 May 1999 is a criminal law. Infringements can be penalized with a maximum of 5 years imprisonment and / or with a fine of up to € 100,000. The 2 LO BGC conduct investigations/audits in the land based/online legal and illegal gambling establishments (license holders / gambling staff/ customers/excluded persons/…) as well as conduct investigations related to the fairness of the game/sport manipulation.

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Arjan Korstjens


Company:  Totally Gaming Academy

Job title: Course Director

Topic of the Conference: How Marketing and Responsible Gaming go hand in hand

Description: Some see Marketing as something evil to lure players to your (online) casino. But having responsible players is in the best interest of the casino, so they should use Marketing to help their players make good, knowledgeable choices. How to play, what to play, what to chose, Marketing should educate our players to make the gaming experiences good as possible. Marketers, take your responsibility!


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Peter Naessens



Company: Belgian Gaming Commission

Job title: General Director

Topic of the Conference: Local gambling versus gambling globalization

Description: In the matter of online gambling, the turn of the century is a good starting point. Internet gambling enjoyed a fast rise from the start of the 21st century. The disconcerting thing is the volatility of the online gambling world. The current policy is found wanting, both in strictly economic terms and in regulatory terms. A policy for online gambling must be realistic, local and transnational, and must serve citizens and society. A regulator, working at arm’s length from the government, is in a position to unite the local forces meanwhile integrating transnational gambling features. An attractive gambling sector needs a regulator that looks beyond monitoring licensed operators. The market structure development and the appropriate balance between user experience, brand values and business models of all operators remains important, alongside investments into prevention and counselling of problem behavior.

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Emmy Makuma Namulunyi



Company: Homebet Limited – Uganda

Job title: Managing Director

Topic of the Conference: Sports and e-sports betting platform optimization

Description:  Homebet.ug is one of the most successful portals for online gaming in Africa and possibly the biggest one it its country. They offer Sport Live Betting with over 15 different sports categories covering global matches and competitions, Poker and other table casino games, Virtual Casino with virtual slots and virtual games, virtual scratch-cards and more. The Homebet managing director, Emmy Makuma Namulunyi will share with us his secrets on the way to success.

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Christian Remon



Company: Christian Remon Monaco

Job title: Founder & Managing Director

Topic of the Conference: Customer Engagement Management. Seducing consumers by creating valuable experiences

Description: Anno 2017, customer experiences are the new brand and winning the game to the consumers’ heart requires data. Brand storytelling, content and experiences have never been more important, but now marketers also have to understand where to tell those stories across mediums.  In today’s on-demand economy, consumers’ tolerance and attention span is has never been shorter. They not only desire better content, but also experiences that are frictionless, contextual and personalized to their needs of that specific moment and place. Some frameworks to help you structure today customer engagement management.

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Adam Vaziri and Kostas Farris



Company name: Quanta Technology Limited

Job Title:

Adam Vaziri – Chief Regulatory Officer (CRO) 

Kostas Farris – Chief technology Officer (CTO)

Topic of the speech : Quanta Lottery : The First Fully Compliant Blockchain Lottery in the World

Description: Quanta is the first fully compliant blockchain lottery in the world. Built on the Ethereum blockchain, Quanta utilizes smart contracts for tickets sales, the selection of winners and prize payouts, thus ensuring fully autonomous, transparent, manipulation-proof gaming. Developed with breakthrough RNG (random number generation), the first provably fair lottery can operate independently or be adopted as a white label solution. Quanta’s decentralized global network provides not only safety and credibility to players and operators but democratizes the experience by making it available to people regardless of border or economic status.


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Fili Wiese



Company:   SearchBrothers.com

Job title: SEO Expert

Topic of the Conference: Successful SEO with Migrating to HTTPS

Description: This no-hype session provides practical tips that will help you migrate your website to HTTPS. No complex theory but highly actionable recommendations. This session will have tips for all levels of experience. Join former Google engineer Fili Wiese to learn all about the benefits, the challenges, how to prepare for a move, what to expect, how to measure success and how to avoid SEO pitfalls when migrating a site to HTTPS. Having programmed websites and Google internal tools, Fili Wiese is passionate about improving the user experience and the go-to guy when it comes to on-page SEO and HTTPS.

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Filipe Zago



Topic of the Conference: Blockchain Technology and the Internet of Value 

Description: As Blockchain technology becomes the new buzzword and the technological panacea in public and private sectors around the world, amid all the noise and awe created by the spectacular rise of crypto assets such as bitcoin and ethereum, both new ventures and incumbent companies are now seriously rethinking their existing marketplaces or inventing new ones. And the gaming sector is particularly well placed to profit from the blockchain. But what exactly is it? We will discuss the history and nature of this nascent technology, its advantages and major risks, and the promises it holds in the creation of the Web 3.0, the Internet of Value.

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Dr Silvana Zammit



Company name : Chetcuti Cauchi Advocates

Job title : Partner

Topic of the Conference : To be or not to be an EU Operator: the Legal iGaming Landscape and 2018 Challenges

Description :  The EU legal landscape in the context of iGaming is constantly changing. The last 10 years have seen essential changes with a radical shift from: the imposition of prohibitive rules on the advent of online gaming within specific territories on the one hand, to a wave of jurisdictions seeking to regularise the provision of igaming services within their shores, on the other.

Whether set-up in the EU or otherwise, operators are constantly affected by these changes especially when their services are offered to EU consumers.  Being aware of the legal landscape, the advantages and the pitfalls is of utmost importance.

During the conference, Dr Zammit shall present the different considerations that must be made by prospective/operators seeking to establish or expand an existing business. Drawing from the experience of leaders in the iGaming market, the presentation shall provide practical insights in setting up and/or sustaining an operation in a regulated market. The regulatory advantages, pitfalls and prospective legal challenges that operators should keep in perspective in 2018 will also be discussed.